Redefined niche extreme segment for low volume, high value gross margin.
Advised exit from market – too regulated, competitive, unprofitable.
Identified major design life limitations and advised protective solution.
Identified market gap in painting applicators, developed and licensed an international product line.
Advised creation of internal project development team for greater sales success.
Uncovered that wrong markets were being targeted after two years of investment.
Developed corrosion map for major mining project for +$15 million in material savings.
Proposed high temp coatings strategy for improved duty cycle resulting in approved +57% price increase.
Designed coating specifications for the 1st South China Sea deepwater gas development for a design life of 50 years.
Helped with field inspection and failure analysis for the coating disbondment of a major gas pipe project in Mexico.
Developed and implemented a certified coating applicator training program for the North American railcar industry.